Our Services
Bounce Back Marketing has over 5 years experience serving the local advertising and marketing industry. We specialize in helping local companies build sales and brand awareness through a multitude of services.
With clientele spanning most of North America, we focus on a few core services: Media Planning, Strategic Marketing Planning and Buying as well as Web site development and Search Engine Optimization.
Bounce Back Marketing is among the leaders in the local markets we serve. We are widely admired for the quality of our creative work, Attention to detail and the best customer service in the industry. Our success is measured by our client’s gains in market share and sales.
If you need assistance with a promotion or campaign that you don't see listed here please call our office at 800-727-0556 and we will be glad to custom fit what you are looking for.
Customer Loyalty Program
Our Customer Loyalty Program is a proven success. This proven program will bring your customers back time and time again. And, they will recommend you to their friends and neighbors.
The Customer Loyalty Program converts a perpetual COST CENTER — your register tape — into an instant PROFIT CENTER that could easily generate HUNDREDS OF DOLLARS in NEW REVENUE every week.
• It requires no new equipment, very little training, and can provide a return-on-investment of 40 to 1 or greater
• You will get up to SIX full-color coupons per penny — each roll of tape will hold over 1800 standard sized ads
• Low cost allows the use of multi-lingual ads to reach your entire customer base.
• A return of 2% will generate over 35 additional sales per roll of tape. Only one additional sale will cover the cost of the tape.
• You will get a full color proof to approve within 5 days of providing us with your offer.
• The quoted price includes:
All design costs
All printing Costs
All shipping cost to any city within the U.S. and Canada
• We can have your register tape to you in as little as three weeks
• You can also use your register tape for customer surveys, effective employment opportunity ads, and as registration for in-store give-away.
• There are no long term commitments
• Try out program for 30 to 60 days in your business to test its effectiveness and then you can decide how often and how long to utilize the Bounce Back program to best accommodate your marketing needs.
• We are dedicated to designing this program to fit your very specific and individual business plans.
Search Engine Optimization
What is Search Engine Optimization (SEO)?
SEO or search engine optimization is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. It is the art of gaining top rankings in search results for search terms that are likely to be used by audiences that the marketer is interested in, also called "Organic" or "Pure Search" because the results displayed are based on the relevance and popularity of the site.
Why do I need SEO?
The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo!. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.
Let Bounce Back Marketing provide you with a free consultation on how we can help you get the most out of your web site.
Web Site Development
Learn More with our Presentation.
Direct Mail
Why should I use Direct Mail?
Direct mail works because the recipient will actually handle it, look at it and "thumb" through it. This improves the chances of customer response dramatically.
Studies show that on average, every dollar spent on direct mail advertising brings in about $10.00 in sales. This is a return of more than twice that generated by a direct television or print advertisement.
Repetition is what counts in marketing. This is especially true if you are a new business just starting up or an established business trying to break into a new territory. Yes, you will get some responses, but it takes several mailings to the same people before the number of responses becomes significant. Repetition builds familiarity, familiarity leads to comfort, and comfort loosens the purse strings. People buy things from businesses they are familiar and comfortable with.
On the radio or on television, you can experience firsthand just what the major corporations, and your local business think of repetition. They do not buy just a single spot! In a one half hour show, you may see the same ad repeated 3 or 4 times. Many times, you will see the same ad back to back. They run the same ads on a continual basis because they know that after a while, people will remember them. That is the power of repetition.
We know that repetition is the key to advertising success because sales resulting from direct mail continue to increase. Its potential appears to limitless. Direct mail sales reached over $550 billion in 2008. Over the next 5 years, it is predicted that sales generated by direct mail will increase by $8.3 billion per year.
People do read the Direct mail advertising that comes in their mailbox. Believe it or not, over 50% of recipients of direct mail read it immediately, and of those, over 40% found the information they received useful.
Businesses advertising budgets continue to grow each year. The portion spent on direct mail is an ever growing portion of that budget. There is a reason for this. Direct mail continues its astounding growth as a profitable advertising medium. In 2004, American businesses spent over $51 billion on direct mail advertising, an expenditure expected to reach $59.6 billion by 2007 (a sustained annual growth rate of 6%).
Direct mail is advertising that you share with your customers, not your competitors. By reaching prospects and clients via their personal mailboxes -- not publicly via print, radio, or television -- you make a personal one-on-one connection.
Direct mail is more personal in that it gives customers something they can post on their bulletin boards to look at again and again. If you're sending out coupons or want specific responses, direct mail is the best way to reach the most people at the most affordable price.
A successful mailing must reach the right person, be read by that person, and persuade that person to engage with your company.
Let Bounce Back Marketing help you put together a direct mail campaign for your company.
